Elijah Craig is proud to continue our legacy on the golf course as the Official Bourbon of the 2025 PGA Championship. This historic tournament will take place at Quail Hollow Golf Club in Charlotte, North Carolina, from May 15-18, bringing together the best in the game—and the best in Bourbon.

To commemorate this partnership, we’re releasing a special version of our award-winning Small Batch. The bottle features exclusive design elements, including the official 2025 PGA Championship logo, a gold coin cork, and a label that proudly displays Elijah Craig’s designation as the tournament’s Official Bourbon. Each bottle is crafted from barrels specially selected from Heaven Hill Distillery’s Q and H1 rickhouses, nodding to Quail Hollow’s place in championship history. This limited-edition release will be available nationally on an allocated basis starting in March 2025 with a SRP of $36.99.

“We’re honored to celebrate this premier
event and the iconic Quail Hollow Golf Club
with a special bottling that embodies the
spirit of the game.” — Max Stefka, AVP, Global Whiskey Brands at Heaven Hill

We’re also bringing one-of-a-kind experiences to fans at Quail Hollow, including the return of the Elijah Craig Speakeasy, our immersive on-course activation where spectators can enjoy handcrafted cocktails, interactive moments, and an inside look at what makes Elijah Craig a standout Bourbon. Fans will also find us featured at general concessions, as well as throughout out of home advertisements in the greater Charlotte area leading up to the Championship.

“Elijah Craig remains an integral element of the onsite experience at the PGA Championship,” said Jessica Burdett, Director of Corporate Partnerships at the PGA of America. “We are confident that spectators will enjoy Elijah Craig's award-winning bourbon and premium activation experiences while watching the strongest field in golf compete at Quail Hollow Club this May.”

Beyond the PGA Championship, Elijah Craig continues to deepen our ties to golf through partnerships with PGA TOUR professionals Max Homa, Robert MacIntyre, and J.T. Poston, as well as renowned broadcaster Amanda Balionis. We’re also proud to be the Official Bourbon and Whiskey Supplier of the PGA of America, the Ryder Cup, and the KPMG Women’s PGA Championship.